Reznor macht mit kostenloser Musik 750.000 Dollar - in 3 Tagen
Trent Reznor of Nine Inch Nails made headlines again this week as he released his new, four-part instrumental album Ghosts I-IV, at a variety of price points, including a $300 super-deluxe package. He's also giving away Ghosts I at no charge, even throwing the tracks up on The Pirate Bay for anyone to download. And it appears to be working quite well for Reznor, who has managed to sell all 2,500 copies of his $300 package without major label backing or much in the way of splashy marketing. If Reznor's earlier experiments in digital distribution failed to recoup their costs, he's clearly learned his lesson: grossing $750,000 in the space of three days isn't a bad haul for any businessperson.
In covering the story, the New York Times noted that "one option Mr. Reznor is not offering fans is a way to obtain the entire collection free," but Ghosts I-IV is licensed under a Creative Commons Attribution Non-Commercial Share Alike license that does allow noncommercial redistribution.
Reznor gains something valuable from every transaction, even if downloaders elect not to pay; he harvests the e-mail addresses of fans interested in his music. These addresses are obviously marketing gold, but Reznor makes sure to treat his fans with respect, even when asking for their information. "We hate spam as much as you do, if not more so," he writes.
Quelle
In covering the story, the New York Times noted that "one option Mr. Reznor is not offering fans is a way to obtain the entire collection free," but Ghosts I-IV is licensed under a Creative Commons Attribution Non-Commercial Share Alike license that does allow noncommercial redistribution.
Reznor gains something valuable from every transaction, even if downloaders elect not to pay; he harvests the e-mail addresses of fans interested in his music. These addresses are obviously marketing gold, but Reznor makes sure to treat his fans with respect, even when asking for their information. "We hate spam as much as you do, if not more so," he writes.
Quelle
Vionics - 6. Mär, 14:51
